lululemon releases global campaign to shift the perception of …
WEBAug 11, 2021 · Lululemon has launched its largest, fully integrated global advertising campaign to date, titled FEEL, which is built on the brand’s longstanding belief that the better you feel, the better you’ll perform.
MBCS creates new campaign for AIA Malaysia ... - Campaign Brief …
WEBAug 30, 2024 · MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has launched a new brand campaign for AIA Malaysia, in line with the leading insurer’s purpose of empowering all Malaysians to live Healthier, Longer, Better Lives. Launched in July, the AIA #RethinkHealthy ...
Dove marks 20 years of its iconic ‘Campaign for Real Beauty’ with …
WEBJun 28, 2024 · 20 years ago, Dove took pioneering steps to showcase real beauty with its Campaign for Real Beauty. In 2004, it revealed a startling truth; only 2% of women considered themselves beautiful. Since then, the Campaign for Real Beauty has challenged society, media and the beauty industry itself to chang
Dentsu Redder named Vietnam’s Creative Agency ... - Campaign …
WEBNov 4, 2021 · Dentsu Redder has taken out Vietnam's Creative Agency of the Year with 130 creative points scored at One Show and The Work 2021. This is the first time the agency has ranked in Campaign Brief Asia’s Creative Rankings, since Dentsu acquired Redder in …
Leo Burnett Malaysia named Agency of the Year at 2020/2021 …
WEBMay 31, 2021 · The long-awaited 13th edition of the Malaysian Effie Awards saw Leo Burnett Malaysia named as Agency of the Year while Grab was named Brand of the Year. Showcasing campaigns that met and exceeded marketing objectives with a focus on effectiveness, the theme for this year's Effie Awards was 'The Puls
FCB Ulka Group celebrates 60 years in India - Campaign Brief Asia
WEBApr 1, 2021 · FCB Ulka Group is celebrating their 60th anniversary in India. Ulka Advertising was established in 1961 by Bal Mundkur with just 7 people with the clear vision of building an agency that put creativity at the centre of everything it did. The agency has now metamorphosed into the FCB Ulka Group, which ranks among the top 5 networks in the ...
Havas Group acquires BLKJ Singapore to create BLKJ Havas
WEBFeb 17, 2021 · Havas Group has acquired BLKJ, the fastest growing independent agency in Singapore. This will see the creation of BLKJ Havas, an agency whose stated ambition is to create un-advertising out of Singapore for regional and global brands. BLKJ was founded at the end of 2016 by Rowena Bhagchandani (CEO) and Creative Partners Joji …
AdParlor Asia Pacific now housed under ada
WEBMar 29, 2018 · AdParlor Asia Pacific will now be housed under ada. ada is an integrated digital marketing business that unlocks the potential in digital by combining data science, technology, and creative for brands and businesses across Asia. The Axiata Digital Services business will provide seamless offerings that connect to form a powerful digital ...
Ariel’s #ShareTheLoad: How a simple message created a …
WEBMay 5, 2023 · Since 2015, India’s leading detergent brand Ariel has been sparking meaningful conversations to drive equality in the division of household chores and urging more men to #ShareTheLoad. In the spirit of keeping this conversation going and furthering the cause of equality within households, Ariel rece
Tealive in Malaysia appoints The Sphere Agency ahead of …
WEBNov 28, 2017 · Malaysian drink brand Tealive has appointed independent Melbourne-based agency The Sphere Agency as its global strategic partner as it prepares to take on Australia and the world.Says Bryan Loo, founder and chief executive officer, Tealive: "Australia is an ideal territory to test a brand's potentia