This TV is just beautiful, we love it,” says one Walmart reviewer. “The pictures look like we are at the actual museum and the quality of the 4K is outstanding.” While the Frame TV is turned off, switching it into Art Mode gets it to display art as folks walk by automatically,

This is the 'bog-standard' Fire TV Stick, which used to be considered the entry-level model. It's usual price is $39.99 / £44.99 and it offers 1080p streaming, an Alexa-enabled Fire TV remote and 8GB memory to install apps.

Because Walmart likes to release its most jaw-dropping TV deals as a handful of pre-meditated doorbusters, more shoppers will be waiting in the wings for the clock to strike a certain time (rather than calmly perusing several pages of TV deals) — which means TVs selling out is more likely and time is of the essence.