No one can say that today's relaunch of the storied British brand—complete with a bold new logo, a high-fashion vibe, and a ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

Jaguar, founded in 1935, is shifting marketing gears in a big way as it pivots to solely manufacturing EVs. The company has ...

In 2020, Jaguar announced a new CEO, Thierry Bollore, but only a month into his shiny new office in Coventry, the new ...

These include Device Mark, Strikethrough, Exuberant Colours, and Makers Marks. Jaguar unveils its new brand identity for its ...

Jaguar’s all-electric comeback – new 2026 EV GT spied on the road - New electric Jaguar GT spied testing ahead of Jaguar ...

After a brief “hiatus,” Jaguar will push “Exuberant Modernism,” charge twice as much for its cars, and wants an audience that ...

Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It ...

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

Jaguar has unveiled a new brand identity as it shifts towards high-end electric vehicles, competing with luxury brands such ...

Bosses say they expect to retain just 15% of the company's existing customers when it relaunches as an EV-only brand with a ...

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.