Nestlé plans to double down on ‘billionaire brands’ in major overhaul, cutting $2.8 billion in costs
Nestlé is home to 31 brands that are "billionaires" in their own right. Still, it's slipped behind competitors—new CEO Laurent Freixe wants to fix that.
Nestle to cut costs by $2.8 billion, boost marketing under CEO Freixe
Nestle will step up advertising and marketing, cut costs, split its water and premium drinks business out of the rest of the company, and make other changes to drive growth under new CEO Laurent Freixe,
Nestle’s big gamble: will cost-cutting & marketing be enough?
Nestle, the world's largest food company, is embarking on a transformative journey under its new CEO, Laurent Freixe.
Nestle’s CEO to Ramp Up Marketing Spending, Trims Margin Goal
Nestle SA’s new Chief Executive Officer Laurent Freixe plans to increase marketing spending to restore shoppers’ appetite for the company’s pricier brands. The move will mean lower profitability for the medium term.
Nestle to cut at least $2.8b of costs by 2027, boost marketing under CEO Freixe
Nestle will boost advertising and marketing, trim costs by at least $2.8 billion by 2027, and carve out its water and premium drinks businesses into a standalone global unit, as it looks to drive growth under new chief Laurent Freixe,
Nestle Cuts 2025 Profitability Target, Steps Up Spending in Turnaround Push
Nestle said it would step up advertising and marketing investment as part of Chief Executive Laurent Freixe’s plan to revive sales growth the Swiss food giant.
Food Dive6h
Nestlé to cut $2.8B in costs, separate water into standalone business
CEO Laurent Freixe also told investors and analysts the packaged goods giant plans to fix, rather than sell, the majority of ...
Nestle open to partnerships for water business -exec
San Pellegrino and Perrier owner Nestle will spend the coming months carving out its 3.3 billion-Swiss-franc water business ...
Food Processing1h
Nestlé To Separate Global Waters Biz as Part of Acceleration
New CEO Laurent Freixe’s plan includes ‘targeted investments in winning brands and growth platforms, more focused innovation ...
Meat3h
Nestle expands frozen food plant with $150 million investment
COLUMBIA, SC. — Nestle USA is investing $150 million to expand its frozen food facility in Gaffney, SC. The expansion will ...
Bloomberg L.P.8h
Nestle Will Lift Coffee Prices, Shrink Bags as Beans Get Pricier
The world’s biggest coffee maker, Nestle SA, will continue raising prices and make packs smaller to limit the impact of ...
Nestle Is On Sale, And I'm Buying
Invest in Nestle for potential 12-20% returns with low debt, consistent dividends, and strong growth in coffee, PetCare, and ...
The Financial Times14h
Nestlé serves up a bland vision for consumer conglomerates
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. For the average consumer goods giant, life is sadly lacking in spice. The pandemic-era bubble has dissipated, ...
Nestle Won't Launch Further Buyback After Strategic Shift to Growth
This comes after Nestle launched a growth-focused strategy under Chief Executive Laurent Freixe's plan to revive sales growth at the Swiss food giant. Freixe now seeks to step up investment in ...
Nestle plays down RFK Jr's anti-packaged food rhetoric
Nestle on Tuesday sought to play down any differences with Robert F. Kennedy Jr., who has been critical of packaged foods, ...