The event is held on the third Sunday of each November annually, in order to bring visibility to the issue of people killed and seriously injured on roads. It is also intended to provide a way for communities to grieve the 1.

The World Day of Remembrance for Road Traffic Victims is a global event held every third Sunday of November to honor those who have lost their lives or been impacted by roadway crashes.

The U.S. faces an ongoing traffic safety crisis, with more than 40,000 Americans killed in roadway crashes each year – almost equal to the number of gun-related deaths.