We want to be a certain type of football club - we want success like everyone else ... and introduce 'new patterns and hallmarks linked to the Club's heritage'. Tottenham fans will hope this reinvented outlook inspires their players after heading into ...

According to Italian football journalist Nima Tavallaey Roodsari, Juventus' dramatic badge change in 2017 cost 200 million Euros. It begs the question how much Studio Nomad was paid to create the designs and, more importantly, do the fans think it is money well spent?

Tottenham have redesigned their logo, making a minor change by removing the words 'Tottenham Hotspur' from underneath their cockerel crest and the switch has been questioned by some fans