Other brands facing similar issues include Virat Kohli’s WROGN, Shahid Kapoor’s Skult, Anushka Sharma’s Nush, and Sonam Kapoor’s Rheson which are grappling with market presence and return on investment issues.

A number of Indian celebs including Hrithik Roshan, Deepika Padukone, Alia Bhatt, Katrina Kaif, Anushka Sharma, Sonam Kapoor and Virat Kohli have in the recent times launched thei

A recent report by Storyboard18 shows that only few of the celebrity led brands are making profit whereas some are struggling due to heavy dependence on star power and lack of authenticity.

Successful celebrity brands are characterised by authenticity and product quality, while struggling ones often lack these elements and rely too heavily on celebrity presence.