Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

Personalized AI can transform content creation by going beyond traditional marketing tactics that target broad audiences.

To make the most out of emerging generative AI tools, creatives need to choose which tasks to automate and which tasks to ...

Time To Shift Left In Marketing The "shift left" mindset holds immense potential for marketers, especially in an era where AI ...

Throughout his time working in marketing and communications, there’s one thing that Communication Prof. Anas Ghazi (’15) said ...

Coca-Cola’s new holiday ad ("Create Real Magic") was created using artificial intelligence, and consumers say it doesn't ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

Infosys has been hard at work embedding AI into the marketing function - and is already seeing the benefits in efficiency, ...

AI-driven search platforms are rapidly evolving and are poised to disrupt advertising strategies that fail to adapt to the ...

Explore why streamlined martech strategies, focused on integration and purpose, are essential for sustainable marketing ...

TikTok has unveiled Symphony Creative Studio, a generative AI tool designed to craft bespoke marketing content This tool is ...

Symphony Creative Studio makes it easier for brands to create TikTok content. It turns product descriptions or URLs into video clips.