New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

Jaguar has unveiled a new brand identity as it shifts towards high-end electric vehicles, competing with luxury brands such ...

These include Device Mark, Strikethrough, Exuberant Colours, and Makers Marks. Jaguar unveils its new brand identity for its ...

Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It ...

Jaguar has revealed its new brand logo and a new identity which will change the perception and image of the luxury brand.

Bosses say they expect to retain just 15% of the company's existing customers when it relaunches as an EV-only brand with a ...

After a brief “hiatus,” Jaguar will push “Exuberant Modernism,” charge twice as much for its cars, and wants an audience that ...

Besides the aforementioned elements, the company said it will use vibrant and exuberant colours as “a cornerstone of Jaguar’s ...

In 2020, Jaguar announced a new CEO, Thierry Bollore, but only a month into his shiny new office in Coventry, the new ...

Jaguar has showcased its new brand identity and logo as it embarks on a new era. The British carmaker is transforming as an ...