No one can say that today's relaunch of the storied British brand—complete with a bold new logo, a high-fashion vibe, and a ...
British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...
Jaguar, founded in 1935, is shifting marketing gears in a big way as it pivots to solely manufacturing EVs. The company has ...
In 2020, Jaguar announced a new CEO, Thierry Bollore, but only a month into his shiny new office in Coventry, the new ...
These include Device Mark, Strikethrough, Exuberant Colours, and Makers Marks. Jaguar unveils its new brand identity for ...
Jaguar has announced an overhaul of its brand image as it marks the start of a new era as an EV-only carmaker, which was ...
Jaguar’s all-electric comeback – new 2026 EV GT spied on the road - New electric Jaguar GT spied testing ahead of Jaguar ...
Jag pulled the plug on this sedan in 2021 before it was ever shown to the public. Remember the electric Jaguar XJ that was ...
After a brief “hiatus,” Jaguar will push “Exuberant Modernism,” charge twice as much for its cars, and wants an audience that ...
Bosses say they expect to retain just 15% of the company's existing customers when it relaunches as an EV-only brand with a ...
Forget everything you know about Jaguar. The storied British carmaker is undergoing the most profound transformation in its ...