(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.

British automaker Jaguar has unveiled a revamped brand identity to mark “a new era” as it moves toward an all-electric future ...

Jaguar plans to launch three new electric cars in 2026, focusing on reinventing its brand. A new logo and concept car will debut at Miami Art Week, aiming to change perceptions of the luxury brand as ...

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

We've seen a huge amount of new car logos hit the road over the last few years, with everyone from the likes of Kia to ...

Cadillac rival Jaguar is beginning a large-scale rebranding, moving the iconic British luxury brand further upmarket ...

No one can say that today's relaunch of the storied British brand—complete with a bold new logo, a high-fashion vibe, and a ...

Love was a three-time All-Star and three-time All-Defensive honoree during his 11-year NBA career, most of which was spent ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

Jaguar has officially revealed a complete overhaul of its branding identity, signaling the start of its transition to an ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...