Paramount-Nielsen standoff escalates with media buyers split over VideoAmp shift
Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...
‘Gladiator II’: Ridley Scott, Paul Mescal, Denzel Washington, Pedro Pascal & Connie Nielsen Reveal How All Roads Led To Ancient Rome
A ship-to shore invasion with fleets of Roman battleships fighting with trebuchets and thousands of archers. A naval duel to ...
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Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet
Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available ...
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Catsburg Joins Nielsen LMP2 Lineup
Nicky Catsburg will return to LMP2 competition, joining Nielsen Racing’s single-car Oreca 07 Gibson effort for the six-round ...
The Paramount-Nielsen Contract Impasse Is In Its Second Month
The Paramount Global and Nielsen impasse is now in the second month. With multicurrency options, the standstill has impacted ...
Nielsen CEO Says Paramount Is Demanding ‘Nearly 50%’ Price Reduction in Contract Dispute
"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," ...
Nielsen CEO Tells Clients Paramount Seeks ‘Nearly 50%’ Price Cut in Weeks-Long Measurement Battle
The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to ...
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American Spirit Media Selects Nielsen For Local TV Measurement
Nielsen today announced an expanded multi-year agreement for local TV measurement with American Spirit Media, based in Charlotte, N.C. American Spirit has chosen Nielsen as its exclusive measurement ...
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Connie Nielsen on returning for Gladiator II: 'I'm older and I just know more'
Danish star Connie Nielsen remembers throwing her all to play Lucilla in Ridley Scott's "Gladiator" as it was her career's ...
Nielsen Will Open Measurement to Media Companies’ First-Party Data, a Move That Could Prove Controversial
Nielsen gained approval to use media companies' first-party data to measure audiences, a move that could favor more ...
‘The Lincoln Lawyer’ Season 3 Tops Nielsen’s Streaming List With 1.6 Billion Minutes Viewed
After the premiere of Season 3, The Lincoln Lawyer hit the No. 1 spot on Nielsen's Top 10 streaming overall list ...
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Nielsen CEO Tells Clients Paramount Seeks ‘Nearly 50%’ Price Cut in Weeks-Long Measurement Battle
The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to clients earlier this week, Nielsen CEO Karthik Rao said that Paramount has ...