ADOR, which houses popular K-pop girl group NewJeans, is helmed by former SM Entertainment creative director Min Hee-jin and was once poised to become one of HYBE’s most lucrative labels.
But since late April, they’ve been wrapped up in something of a family feud: Their parent company, HYBE, is fighting to get rid of their label ADOR’s then-CEO, Min Hee-jin. On September 11 ...