Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

Personalized AI can transform content creation by going beyond traditional marketing tactics that target broad audiences.

To make the most out of emerging generative AI tools, creatives need to choose which tasks to automate and which tasks to ...

Throughout his time working in marketing and communications, there’s one thing that Communication Prof. Anas Ghazi (’15) said ...

Infosys has been hard at work embedding AI into the marketing function - and is already seeing the benefits in efficiency, ...

Time To Shift Left In Marketing The "shift left" mindset holds immense potential for marketers, especially in an era where AI ...

While the core fundamentals of marketing aren’t susceptible to change, the function is developing rapidly. This means ...

Jane Lauder, chief data officer & EVP, enterprise marketing, and member of ELC’s board of directors. “AI enables us to ...

How Brave Group's digital-first brand experience agency used AI for Nedbank's award-winning 'We’re for Africa' ...

AWS hires former SAP and Microsoft executive Julia White as new CMO, marking another leadership change amid recent executive ...

TikTok has unveiled Symphony Creative Studio, a generative AI tool designed to craft bespoke marketing content This tool is ...

Blip, which was bootstrapped until early 2020, this month closed a $60 million Series C funding round led by SoftBank, with ...