Jaguar has introduced a refreshed brand identity, unveiling a new logo. Check Elon Musk's roast on this and the company's ...

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.

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Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

Cadillac rival Jaguar is beginning a large-scale rebranding, moving the iconic British luxury brand further upmarket ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

Jaguar has officially revealed a complete overhaul of its branding identity, signaling the start of its transition to an ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

The British luxury vehicle maker Jaguar will launch three new electric cars in 2026, having taken new cars off sale more than ...

When Jaguar returns with its new four-door electric GT car in 2026 it will have a lot of luxury competition to outshine.

After a brief “hiatus,” Jaguar will push “Exuberant Modernism,” charge twice as much for its cars, and wants an audience that ...