British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

During the last few years, the once-proud brand Jaguar, maker of some of the world’s most beautiful and iconic cars in history, has become “The English Patient”of the collector car world. After the ...

No one can say that today's relaunch of the storied British brand—complete with a bold new logo, a high-fashion vibe, and a ...

These include Device Mark, Strikethrough, Exuberant Colours, and Makers Marks. Jaguar unveils its new brand identity for its ...

In 2020, Jaguar announced a new CEO, Thierry Bollore, but only a month into his shiny new office in Coventry, the new ...

Jaguar, founded in 1935, is shifting marketing gears in a big way as it pivots to solely manufacturing EVs. The company has ...

Jaguar recently began testing its upcoming electric 4-door GT which will be making its debut in concept form next month.

Jaguar has announced an overhaul of its brand image as it marks the start of a new era as an EV-only carmaker, which was ...

Jag pulled the plug on this sedan in 2021 before it was ever shown to the public. Remember the electric Jaguar XJ that was ...

Speaking at an exclusive event earlier this month at the inner sanctum of JLR’s Gaydon design studio, chief commercial officer Lennard Hoornik said that if a company like Jaguar ...

Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It ...

Jaguar has officially unveiled its new brand identity, the first step towards transitioning into an EV-only brand from 2026.