(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.

We've seen a huge amount of new car logos hit the road over the last few years, with everyone from the likes of Kia to ...

Cadillac rival Jaguar is beginning a large-scale rebranding, moving the iconic British luxury brand further upmarket ...

No one can say that today's relaunch of the storied British brand—complete with a bold new logo, a high-fashion vibe, and a ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

Jaguar has officially revealed a complete overhaul of its branding identity, signaling the start of its transition to an ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

It is a “powerful celebration of modernism,” with the Jaguar name in eye-catching gold. Strikethough, the second element, is ...

Car giant Jaguar has unveiled a new logo and a rebranded range of electric cars alongside marketing slogans such as “delete ...

Jaguar's second coming, as it were, begins with a new logo, new branding, and a new concept unveil in late 2024.