Jaguar has unveiled a new brand identity as it shifts towards high-end electric vehicles, competing with luxury brands such ...

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

We've seen a huge amount of new car logos hit the road over the last few years, with everyone from the likes of Kia to ...

Cadillac rival Jaguar is beginning a large-scale rebranding, moving the iconic British luxury brand further upmarket ...

Jaguar is back. No one can say that today's relaunch of the storied British brand—complete with a bold new logo, a ...

A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...

Love was a three-time All-Star and three-time All-Defensive honoree during his 11-year NBA career, most of which was spent ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

Jaguar has officially revealed a complete overhaul of its branding identity, signaling the start of its transition to an ...

Jacksonville Jaguars owner Shad Khan talks with President Mark Lamping speaks as the business bearing the name on the new ...

Through Jaguar's "Exuberant Modernism" rebranding strategy, the brand signals to buyers that the time has come for its ...