Jaguar, founded in 1935, is shifting marketing gears in a big way as it pivots to solely manufacturing EVs. The company has ...
When Jaguar returns with its new four-door electric GT car in 2026 it will have a lot of luxury competition to outshine.
Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...
British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...
Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...
We've seen a huge amount of new car logos hit the road over the last few years, with everyone from the likes of Kia to ...
Jaguar has been building gas-powered sports cars for over 75 years, but the company is kicking off a new era starting today ...
After a brief “hiatus,” Jaguar will push “Exuberant Modernism,” charge twice as much for its cars, and wants an audience that ...
Jaguar has officially revealed a complete overhaul of its branding identity, signaling the start of its transition to an ...
The Jaguar we’ve known and loved for the past 79 years is about to undergo its biggest reinvention ever, with owners JLR ...
Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It ...
The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...