After turning down $50 million in endorsements, Jaylen Brown launches new sneaker, performance brand
The Celtics star and MVP-winning world champion announced the launch of his new performance brand 741 on X (formerly Twitter) Tuesday, giving fans and sneakerheads a look at the line’s first kicks, dubbed the Rover. Brown was also spotted wearing the sneakers as training camp kicked off for the Celtics at the Auerbach Center on Wednesday.