More businesses are becoming conspicuously quiet about their commitment to environmental, social and governance (ESG) ...

Should the companies not come to terms in time, advertisers would be required to convert guarantees for existing deals made ...

The soda brand, which is under new leadership at the brand and corporate levels, is “taking big swings” and leaning into a challenger mindset, brand executives said. These are hardly new concepts for ...

The combination of DirecTV and Dish has the potential to generate cost synergies of at least $1 billion per annum. The merged ...

Netflix promotes “Rez Ball,” a new sports drama film that it’s now streaming. In a spot for Welch’s Zero Sugar, a woman asks, ...

Some CMOs told Ad Age they feel too much focus has been placed on performance marketing. Pressured by inflation and other economic woes, companies are placing much more emphasis on any advertising ...

Levi’s is making the most of Beyoncé’s recent song shoutout with a new campaign starring the singer that recreates its ...

Prezzburoni made glossy print ads and a cheesy song and music video presented as a unearthed gem from decades ago ...

Lenovo’s “You” campaign for its computers comes at a time of ongoing tension regarding how brands are embracing AI.

Directed by film and photography duo Peden+Munk, the commercials feature slow-motion action shots and a voiceover that swells in intensity as it describes every detail of Shake Shack burgers to ...

Ad Age is marking Hispanic Heritage Month 2024 with our Honoring Creative Excellence package, in which members of the Hispanic community revisit pivotal projects or turning points in their careers. ( ...

The U.S. government’s monopoly case relies on the definition of digital ad markets, and whether Google unfairly controls them ...