These are the accomplishments recognized by the Ad Age’s annual Marketers of the Year list, which recognizes excellence in ...

Picture the scene: a 22-year-old Gen Z creative is asked to do some work on a small project, maybe a social media brief with ...

Talent managers, creators and influencer marketers shared tips for navigating creator contracts, from usage rights to ...

With three AI-generated takes on its traditional holiday commercial, the brand takes a leap using the tech for TV.

Read on to learn more about how Dr Pepper won the 2024 soda wars, Kellanova set a new standard in sports marketing, Raising ...

In advertising, awards are one way we measure success, and serving as a juror at one of the major shows is a career ...

But Ferrari faces a big test in 2025 when it is expected to reveal its first EV, with a reported price tag of more than ...

Kellanova’s renewed focus on sports marketing and smart partnerships have generated buzz for Pop-Tarts and Cheez-It.

Over the past five years, Imax’s share of global box office has grown 28%. With a record slate of “filmed for Imax” movies ...

Titan made headlines earlier this year for its Hypercasket, a Cybertruck-esque vessel made of 12-gauge stainless steel with a ...

Such initiatives have helped Crocs reach record sales this year. Last month, the company reported third-quarter revenue of $1 ...

Behind faster play and younger viewers, the NHL is seeing record attendance and TV ratings, while embracing new media ...