Beyond the idea of ‘personal branding’ - objective success relies on a combination of the personal brand voice, the corporate ...

SMC secures a strategic partnership with TGI Sport-ISG to provide virtual advertising solutions in sports and entertainment ...

Ashish Verma, Global Head of Bloomberg Media Studios discusses smart storytelling at the Athar Festival in Riyadh. Brands ...

Logi5, a new digital advertising platform, has launched in the UAE. It promises to revolutionise how brands engage with their ...

The Athar Festival 2024, held last week in Riyadh, has cemented itself as a defining moment for Saudi Arabia’s creative industry.

Burson's Corey duBrowa talks about becoming – and helping clients become – operationally ready in the world of GenAI.

Amp, part of Landor Group, has announced the appointment of Reiner Erlings as Managing Director for the Middle East and APAC.

The ad campaign was created by BigFoot Films and creative agency NNC was rolled out across cinemas in the UAE, including VOX cinemas and Novo Cinemas, as well as the Sharjah Book Authority's social ...

Founded by Samir Hammad, Columna Media Consultancy aims to offer clients strategic advisory and digital communications ...

Drawing submissions from 40 countries over four continents, these awards invite agencies of all sizes to showcase their ...

The Stc campaign aims to redefine perceptions around the young Saudi generation often labelled as indecisive or the lost ...

IFZA's Ruth O'Malley delves into search and user trends with a first-hand dive into the future of search comparing Google and ...