Beyond the idea of ‘personal branding’ - objective success relies on a combination of the personal brand voice, the corporate ...

SMC secures a strategic partnership with TGI Sport-ISG to provide virtual advertising solutions in sports and entertainment ...

Burson's Corey duBrowa talks about becoming – and helping clients become – operationally ready in the world of GenAI.

Logi5, a new digital advertising platform, has launched in the UAE. It promises to revolutionise how brands engage with their ...

The Athar Festival 2024, held last week in Riyadh, has cemented itself as a defining moment for Saudi Arabia’s creative industry.

Ashish Verma, Global Head of Bloomberg Media Studios discusses smart storytelling at the Athar Festival in Riyadh. Brands ...

Drawing submissions from 40 countries over four continents, these awards invite agencies of all sizes to showcase their ...

The Stc campaign aims to redefine perceptions around the young Saudi generation often labelled as indecisive or the lost ...

Amp, part of Landor Group, has announced the appointment of Reiner Erlings as Managing Director for the Middle East and APAC.

Rixos Hotels shared informative content through guests’ in-room TVs, social media posts, digital screens, elevator screens, ...

Sony Middle East and Africa's Jobin Joejoe calls for brands to contribute to the growth and sustainability of the creator ...

IFZA's Ruth O'Malley delves into search and user trends with a first-hand dive into the future of search comparing Google and ...