Soft drinks brand Fanta increased sales and share of voice among Gen Z in Turkiye with a digital campaign that widened participation in its festival, Fanta Fest, reaching 95% of its target audience.

In this edition of Spotlight APAC, WARC APAC Managing Editor Rica Facundo looks at key trends that will influence how affluents in APAC view luxury, signal status and engage with luxury brands.

Southeast Asia is rapidly emerging as a key player in the global luxury market, driven by a growing population of millionaires and billionaires. Countries like Singapore, Indonesia and Thailand are ...

Premium haircare brand Kérastase ran a long-term, multichannel campaign to grow its audience, and increase sales and salon visits in Indonesia. With the salon industry witnessing a sustainable upswing ...

This report highlights key findings from WARC’s annual survey of strategists worldwide and also unpacks three key themes considered pivotal to the future of strategy. Strategy’s positive impact can be ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands.

Retail media is helping to end the artificial separation of brand and performance advertising, according to an IAB analyst, but major brands have their doubts about the efficacy of this channel as ...

With Southeast Asia’s RMN or retail media network advertising spend forecast to reach US$4.7 billion by 2030, the RMN is expected to be an important part of a brand’s media strategy. The four main ...

The adoption of attention into media planning, buying, measurement and optimization has been meaningful, but slow, due to issues such as a lack of standardization and the poorly understood link ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Google is accused of running a monopoly in ad tech, according to a US Department of Justice case that began this week, with big potential consequences for advertising – here’s what you need to know.