In this edition of Spotlight APAC, WARC APAC Managing Editor Rica Facundo looks at key trends that will influence how affluents in APAC view luxury, signal status and engage with luxury brands.

Retail media is helping to end the artificial separation of brand and performance advertising, according to an IAB analyst, but major brands have their doubts about the efficacy of this channel as ...

The adoption of attention into media planning, buying, measurement and optimization has been meaningful, but slow, due to issues such as a lack of standardization and the poorly understood link ...

Looks at campaigns that have showcased products and built connections with consumers by placing them at the core of emotional and cultural experiences, using three award-winning case studies. Purpose ...

The contents of this article were first presented at the Asia Loopers CHINA//INDIA Conference in Paris in June 2024. The global luxury market has undergone significant transformations over the past ...

Southeast Asia is rapidly emerging as a key player in the global luxury market, driven by a growing population of millionaires and billionaires. Countries like Singapore, Indonesia and Thailand are ...

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

Soft drinks brand Fanta increased sales and share of voice among Gen Z in Turkiye with a digital campaign that widened participation in its festival, Fanta Fest, reaching 95% of its target audience.

The contents of this article were first presented at the iDigital Luxury Digital Commerce Summit in Shanghai. How can we extract more growth for luxury brands in the China market? As we approach a ...

The ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021, WARC Media’s latest global projections show. Advertising spend is on course to ...

WARC Media figures suggest Spotify’s global ad revenue will top the $2bn threshold for the first time in 2024, up 13.0% year-on-year, with revenue rising to $2.6bn in 2026. As outlined in WARC Media’s ...

Based on analysis from a survey of 300+ marketers worldwide, this report offers quantitative evidence that shows applying the ABE Framework helps instil a culture of creative effectiveness at brand ...